La Prep Social Bistro

Find Your Balance

La Prep was known for its daily fresh food and green visual identity, but the perception didn’t align with reality. Customers expected a healthy-only menu and were surprised by indulgent items like desserts and baked goods. Meanwhile, the brand was evolving — expanding into new markets, rethinking interiors, and moving toward a more communal, social experience.

CLIENT:

La Prep Social Bistro

INDUSTRY:

Hospitality

LOCATION:

Canada

SCOPE:

• Brand Strategy
• Brand Identity
• Brand Expressions
• Packaging Design
• Menu Design
• Photography
• Creative Direction
• Environment Design
• Campaign
• Website
• Brand Guidelines

VISIT WEBSITE:

OBJECTIVE:

To reposition La Prep as a modern, chef-driven bistro that embraces both health and indulgence — without losing its loyal urban office crowd. The challenge was to resolve the brand’s internal contradictions and reflect its true spirit: fresh, social, satisfying.

SOLUTION:

We developed the new positioning around a powerful insight: balance is everything. Whether it’s a salad today and a cookie tomorrow, or a quick solo lunch and a lingering chat with colleagues. La Prep empowers customers to “Find Your Balance.”

Visually, we introduced a bold black and white pattern inspired by European bistro interiors; timeless, stylish, and versatile. The original green logo was retained to signal freshness, while the visual identity was extended across packaging, in-store experience, and even branded retail products like mints and candies.

It wasn’t just a rebrand. It was a reintroduction of a brand that knows life isn’t either/or, it’s both.

CONCLUSION:

Since the rebrand in 2018, Clue has continued to serve as La Prep’s strategic brand growth partner. Overseeing the evolution of their brand image and crafting ongoing campaigns that support their expansion, maintain consistency, and keep the brand relevant in a fast-changing food landscape.

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